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Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
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