test marketing, Marketing Management

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

Posted Date: 3/19/2013 2:26:20 AM | Location :







Related Discussions:- test marketing, Assignment Help, Ask Question on test marketing, Get Answer, Expert's Help, test marketing Discussions

Write discussion on test marketing
Your posts are moderated
Related Questions
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..

WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic

Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu

Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business

Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered


Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm


Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi

Q.       Describe various tasks in product line appraisal? Ans.:     Company objectives influence product line length. 1 objective is to make a product line to induce up sel