Ten principles of reinvention , Marketing Management

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed public agencies to guard the public against politicians and bureaucrats gaining so many powers or misusing public money. In making it hard to steal the public's money, we made it virtually unfeasible to administer the public's money... In attempting to control virtually the whole thing, we became so obsessed with dictating how things must be done - managing the process, controlling the inputs - that we ignored the outcomes, the results". Osborn and Gaebler suggest "Entrepreneurial Government": a government that can struggle and must compete with nonprofit agencies, for-profit businesses, and other units of government. 
Ten Principles of Reinvention (Osborne and Gaebler)

The Entrepreneurial Government must be:

1. Catalytic. Steering rather than rowing.

2. Community-owned. Empowering rather than serving.

3. Competitive. Injecting competition to service delivery.

4. Mission-driven. Changing rule-driven organizations.

5. Results-oriented. Financing outcomes, not inputs.

6. Customer-driven. Meeting the requirements of the customer, not the bureaucracy.

7. Enterprising. Earning rather than spending.

8. Anticipatory. Prevention rather than cure.

9. Decentralized. From hierarchy towards participation and teamwork.

10. Market-oriented. Leveraging change through the market.

The model of David Osborne and Ted Gaebler for Entrepreneurial Government has show the way to the initiation of the National Performance Review (NPR) by Vice president Al Gore in 1994.

Posted Date: 7/23/2012 5:55:53 AM | Location : United States







Related Discussions:- Ten principles of reinvention , Assignment Help, Ask Question on Ten principles of reinvention , Get Answer, Expert's Help, Ten principles of reinvention Discussions

Write discussion on Ten principles of reinvention
Your posts are moderated
Related Questions
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana

You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The

Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De

The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management  should,  then,  focus

Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla

Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What

bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.