Target market analysis, Marketing Management

Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the younger generations. The lunch pack that Starbucks will sell aims at delivering to the kids who take lunch boxes to the schools.

Primary target market

Primary target market refers to those specific groups of people who can greatly use the specific product and generate revenue to the company that sells it. The primary target market includes the kids in the environment where Starbucks promotes this product. The reason behind choosing the kids groups as the primary target markets for the lunch pack is the widespread usage among these kids. Kids generally carry lunch packs to schools. Parents might feel that the lunch pack of Starbucks would relieve them from preparing lunch and packing for their kids.

Secondary target market

The secondary target market would involve potential future buyers. In addition to the kids who carry lunch packs, there are other groups such as office going people and college going students. These groups do not seem to carry regularly to their institutions. However, they can even act as future buyers of the lunch pack.

This project solely aims at the promotion of the concept of "lunch pack of Starbucks" to kids. The market potential seems to be stronger for the kids groups.

Marketing plan

Type of target market

Size

Establishment

Growth levels

Primary - Kids

Large

Near schools and residential areas

High due to the presence of large number of kids and better awareness

Secondary - College students and employees who carry lunch packs

Medium

Residential areas and near organizations

High provided there are more varieties that would attract them.

Medium, if otherwise.

Posted Date: 3/7/2013 4:08:02 AM | Location : United States







Related Discussions:- Target market analysis, Assignment Help, Ask Question on Target market analysis, Get Answer, Expert's Help, Target market analysis Discussions

Write discussion on Target market analysis
Your posts are moderated
Related Questions
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution

Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv

Importance of the positioning or why positioning: 1.       To create a distinctive place of a product or service in the minds of potential customers. 2.       To provide a c

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

Question 1: (a) Clearly explain the concept of rules versus discretionary central banking policies. (b) Discuss the various risks faced by the financial system and disc


Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis

1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi

New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen

The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re