Surrogate information errors, Marketing Research

Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example when price of a brand is taken to represent its quality. In such a case it is presumed that higher the price of the brand the better is its quality. This may or may not be true.

Posted Date: 3/30/2013 3:32:52 AM | Location : United States







Related Discussions:- Surrogate information errors, Assignment Help, Ask Question on Surrogate information errors, Get Answer, Expert's Help, Surrogate information errors Discussions

Write discussion on Surrogate information errors
Your posts are moderated
Related Questions
Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p

Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric

Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv

If asking custoemrs if they have problems, would it be exchange function of marketing?

what will be the reaction of a buyer about this price changes?

Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t

State advantages and disadvantages of Quota sampling These quotas are assigned in a way that there remains resemblance between quotas and populations with respect to characteri

is control and strengh is same in order to do the marketing plan ?.

Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d

Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy