Strategy-Implementing and strategy-making value
The CoP gives value through the ability to develop the new strategies as well as implement the existing ones. The CoP, on the other hand, is a way of realising the business strategies. Implementation of the strategy most often depends on the participation of the highly competent frontline practitioners who will understand the products, are aware of the market trends and also know what to do to beat the competition. For example, at P& G, the communities are the main component of the strategy to apply the technological innovation across the product lines. Usually, the process design community leverages the strategic value of deploying the process innovations across the different product lines by translating the ideas and also the techniques across the manufacturing operations. On the other hand, the CoP can also contribute to the formulation of new strategies. All the premier strategy-consulting firms usually rely on the communities of practice to drive the evolution of their own strategy.