Strategy development processes
Vision and mission statements
There was no announcement about Aldi's mission statement, but it's vision relates to offer its customers in Australia with the highest quality groceries at lowest price (Aldi, Australia, 2011), that customers can get more benefits such as enormous savings, guaranteed quality, outstanding value and special buys ( Aldi, Australia, 2011). The goals can be illustrated like general aim; Aldi's goal is to build shopping more convenient and reasonable for the consumers. It guarantees lower prices on a day to day basis, even lower than the sales prices at the bigger grocery stores. ALdi at present has over 200 stores in Australia and is now being approach 10% of the market (Aldi, Australia, 2010).