Strategy and customer relationship management, Electrical Engineering

Strategy and Customer Relationship Management

CRM sometimes considers as only information technology because of availability of quite a good number of software packages in the market. But, CRM is not only a technology, rather, a holistic approach of an organization for dealing along with its customers. This involves processes and policies, front-of-house customer service, employee training, marketing, systems and information management. Because of this all encompassing features, CRM is now considered as a strategy to build a long lasting relationship along with customers by the extensive usage of information technology.

Posted Date: 2/6/2013 3:01:57 AM | Location : United States







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