Strategic Service Concept and Consideration of Service Delivery System

Service has been singled out for particular attention. Product differentiation is a relatively visible activity based on tangible comparisons whereas service differentiation evokes consideration of intangible variables and includes the values placed on these differences by the customer. As customers are not a standard product neither are their values.

Posted Date: 3/18/2013 3:11:31 AM | Location : United States

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