Strategic issues for global market-maximize sales ratio, Strategic Management

(1.) Infosys follows a global delivery model that enables the company to maintain standards. The vertical differentiation strategy did help the company to gain control over the operations and ensure coordination in the services (Infosys). The key events in the organizational evolution of Infosys include business process mapping, training to the main team, workshop to explain business processes and environmental installation. In 2015, Infosys has more chances to expand to new areas such as healthcare, environment and energy in addition to the current innovation in the technology field. These might certainly bring a revolution in its recognition in the international market as well as maximize sales ratio.

(2.) When KFC entered it has faced the pressure to localize and control its prices as per the Indian standards. Being a global brand and keen towards global standardization, KFC failed to attain localization. It had experienced more pressures for local responsiveness that rather insisted them to consider tenets of fast food industry in order to choose strategies and adapt to the marketing environment (Issues with business expansion, 2009). On the other hand, DuPont faced huge pressures for global standardization. It did localize well within various locations in China (Luo, 2005). The entry of DuPont in the global market did place the company in several strategic issues which need to resolved to overcome the pressures.



Posted Date: 3/9/2013 12:07:46 AM | Location : United States

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