Store merchandising, Marketing Management

Store merchandising

Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Merchandising means the method in which products (merchandise) are displayed and presented to the customer. The aim of merchandising is to promote sales in common and promote sales of particular products or product groups.

There is much more to store merchandising than merely selling good products at a competitive price and putting them onto the store shelves. Industries that sell products considers effective merchandising a science. They know that the way stores are merchandised can have a vital effect on sales and profits.

Posted Date: 10/19/2012 9:25:26 AM | Location : United States







Related Discussions:- Store merchandising, Assignment Help, Ask Question on Store merchandising, Get Answer, Expert's Help, Store merchandising Discussions

Write discussion on Store merchandising
Your posts are moderated
Related Questions
I need help

Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr

What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati

(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t

Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)

Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star

Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com

Q.        Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision

What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the

What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe