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Q. Steps in the marketing process?
There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is frequently seen as the most generally useful
This is an extremely simple model and as such does apply quite generally. Its lessons are that you can't acquire repeat purchasing without going through the stages of building awareness and then obtaining trial use which has to be successful. It is a pattern that applies to all repeat purchase products and services industrial goods just as greatly as baked beans. This easy theory is rarely taken any further - to look at the series of transactions which such repeat purchasing implies. The consumer's growing experience in excess of a number of such transactions is often the determining factor in the later - and future - purchases. All the succeeding transactions are therefore interdependent - and the overall decision-making process may consequently be much more complex than most models allow for.
wholesaling strategy
what is reasrach mgt.
executive summary
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: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)
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