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State the relationship marketing principles
Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty marketing programmes. This text is developed on relationship marketing principles, and marketing communications are considered to be a means by that long-term relationships among organisations, and between consumers and organisations, are developed.
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
under positioning
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1. List dawn and explain the advantages of integrated material management.
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What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
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