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State the Concept of product and its classification
Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise that consumers aren't simply interested in the physical features of a product though a set of tangible and intangible attributes which satisfy their wants. For instance, when a consumer buys a washing machine he isn't buying simply a machine but a gadget which helps him in washing clothes. It also needs to be noted that term product refers to anything which can be offered to a market for attention, acquisition, or use. Hence, term product is defined as "anything that can be offered to a market to satisfy a want". It generally includes physical objects and services. In a broader sense, though, it not only includes physical objects and services but also supporting services such as brand name, packaging accessories, installation, after sales service etc.
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
topic review
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
all triangles have right angles. is that right?
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
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