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State about the marketing mix
Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the target group is decided, product is to be placed in market by providing the appropriate product, price, distribution and promotional efforts. These are to be mixed or combined in an appropriate proportion so as to achieve marketing goal. Such mix of product, price, distribution and promotional efforts is called as 'Marketing Mix'.
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
what is the relationship between 4ps of marketing mix?
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Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
how to do market segmentation
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
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Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
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