Sources of internal secondary data - sales analysis, Management Information Sys

Sales Analysis:

Sales analysis is an important tool of marketing research. It is the first step in the marketing research programme and acts as a basis for the development of further scope for marketing research. It reveals the current operating problems in the marketing area where the scope for marketing research can be adequately explored in smaller organizations, sales analysis is an important source of marketing information. It provides a major share of the factors for marketing research.

Step in Sales Analysis: In sales analysis the followings steps are observed:

a. Territorial Analysis: sales data per territory or region are classified and are put in comparable form to have a birds eye view of the total sale. Sales vary from region to region and time to time. The causes of such variations can variations can be revealed by investigation and survey of retailers of the region.

b. Customer Analysis: Sales data according to different nature of customers are classified and compared. They provide the useful purpose of understanding the nature of customers and their behaviours to the sale.

c. Product Analysis: Sales data product wise can be significant source of marketing research. The sales may very from product to product. Understating of their behaviour will be useful for framing product policy.

d. Time Analysis: Sales data classified as per different segments of time viz, monthly , six, monthly and yearly may be useful sources of analysis of sales.

Posted Date: 2/12/2013 12:02:23 AM | Location : United States







Related Discussions:- Sources of internal secondary data - sales analysis, Assignment Help, Ask Question on Sources of internal secondary data - sales analysis, Get Answer, Expert's Help, Sources of internal secondary data - sales analysis Discussions

Write discussion on Sources of internal secondary data - sales analysis
Your posts are moderated
Related Questions
Question: (a) What could be the motivations for a small and medium enterprise engaged in a non-IT activity to outsource its IT function? (b) What could be the risks for t

list and give a detailed description of the five components of information system within the physical design activity.

unions tie the hands of management and inhibit efficient decision making

This is your chance to take what you have learned from this class and apply it to a current situation - Where is Distance Learning in Higher Education Taking Us? Where Should it Ta

Adoption of Internet Banking

Question: a) List four powerful worldwide changes that have altered the business environment and brought about the deployment of Information Systems in organisations? b) B

Draw a flowchart showing the steps a homework assignment sent via e-mail would take from your computer to your professors.

CobiT 4.1 CobiT 4.1 is a very popular framework which mission is: "To research, develop, publicise and promote an authoritative, up-to-date, internationally accepted IT governa

the tasks that costco must accomplish for each primary value chain ctivity

Components of SDI System   To be operational, the SDI System must have the following components built into it:.  i)  users represented by profiles  ii)  database or docum