Sources of internal secondary data - sales analysis, Management Information Sys

Sales Analysis:

Sales analysis is an important tool of marketing research. It is the first step in the marketing research programme and acts as a basis for the development of further scope for marketing research. It reveals the current operating problems in the marketing area where the scope for marketing research can be adequately explored in smaller organizations, sales analysis is an important source of marketing information. It provides a major share of the factors for marketing research.

Step in Sales Analysis: In sales analysis the followings steps are observed:

a. Territorial Analysis: sales data per territory or region are classified and are put in comparable form to have a birds eye view of the total sale. Sales vary from region to region and time to time. The causes of such variations can variations can be revealed by investigation and survey of retailers of the region.

b. Customer Analysis: Sales data according to different nature of customers are classified and compared. They provide the useful purpose of understanding the nature of customers and their behaviours to the sale.

c. Product Analysis: Sales data product wise can be significant source of marketing research. The sales may very from product to product. Understating of their behaviour will be useful for framing product policy.

d. Time Analysis: Sales data classified as per different segments of time viz, monthly , six, monthly and yearly may be useful sources of analysis of sales.

Posted Date: 2/12/2013 12:02:23 AM | Location : United States







Related Discussions:- Sources of internal secondary data - sales analysis, Assignment Help, Ask Question on Sources of internal secondary data - sales analysis, Get Answer, Expert's Help, Sources of internal secondary data - sales analysis Discussions

Write discussion on Sources of internal secondary data - sales analysis
Your posts are moderated
Related Questions
Definition of an Information Retrieval System (IRS)  According to Sparck Jones an Information Retrieval System is a set of rules and procedures, for performing some or all of t

XYZ Electronics has an alternative method of producing the modified bearings.  It has an opportunity to build a small manufacturing facility in a foreign country and build the part

Communication Networks "A telecommunications network is a system consisting of communicating devices, such as terminals, an interconnecting media, such as cable, and a means o


Information dissemination is a major activity in all kinds of information processes. And there are various methods that can be identified in information dissemination, and since th

Choose an industry of your choice and evaluate the past and present state of MIS in an organization of the industry. #Minimum 100 words accepted#

Select a company of your own choice and take a close look at how the company operates.  Your team is hired to look at the current situation of the company and to suggest alternativ

QUESTION (a) Michael Porter states there are two main generic business strategies organizations can use to ensure they retain a competitive advantage. Describe these two busine

1. Why do the banks borrow funds, besides accepting deposits? Discuss in detail the various sources from where banks can borrow funds within India.

Question: a) Describe the concepts "Customer Relationship Management" and "Supply Chain Management". Use relevant examples to support your answer. b) "Top managers (and ex