Sources of internal secondary data - sales analysis, Management Information Sys

Sales Analysis:

Sales analysis is an important tool of marketing research. It is the first step in the marketing research programme and acts as a basis for the development of further scope for marketing research. It reveals the current operating problems in the marketing area where the scope for marketing research can be adequately explored in smaller organizations, sales analysis is an important source of marketing information. It provides a major share of the factors for marketing research.

Step in Sales Analysis: In sales analysis the followings steps are observed:

a. Territorial Analysis: sales data per territory or region are classified and are put in comparable form to have a birds eye view of the total sale. Sales vary from region to region and time to time. The causes of such variations can variations can be revealed by investigation and survey of retailers of the region.

b. Customer Analysis: Sales data according to different nature of customers are classified and compared. They provide the useful purpose of understanding the nature of customers and their behaviours to the sale.

c. Product Analysis: Sales data product wise can be significant source of marketing research. The sales may very from product to product. Understating of their behaviour will be useful for framing product policy.

d. Time Analysis: Sales data classified as per different segments of time viz, monthly , six, monthly and yearly may be useful sources of analysis of sales.

Posted Date: 2/12/2013 12:02:23 AM | Location : United States







Related Discussions:- Sources of internal secondary data - sales analysis, Assignment Help, Ask Question on Sources of internal secondary data - sales analysis, Get Answer, Expert's Help, Sources of internal secondary data - sales analysis Discussions

Write discussion on Sources of internal secondary data - sales analysis
Your posts are moderated
Related Questions
Information Networks   Information networks in the broadest sense can be any formalised system of information exchange. But, in modern information networks, technology is utili

#limitations of Hospital information system.

Create, Edit and Display the Contents of Simple Form You are to write two versions of this assignment. One using HTML and VBScript and one using HTML and Javascript. In both, you

QUESTION (1) Define the following terms Professional ethics Scientific ethic Public accountability (2) What is the function of a Code of Ethics for engineers

Problem: a) Explain what you understand by the term brute force attack, giving an example of such an attack b) Briefly outline the concept of Caesar cipher and identify a

how information system changing the management process?

list and give a detailed description of the five components of information system within the physical design activity.

CD-ROM Database Products and Services CD-ROM is a derivation of the compact digital audio disc. All the optical formats use a set of laser pick-up optics. CD-ROM uses the digi

Is it ethical for people in an organization to withhold information and not share it with other employees? Under what circumstances would it be acceptable not to share certain type

Basic Network Topologies The basic topologies are: i) point-to-point connection, ii) linear bus, iii) Ring connection, iv) star connection and v) multiconnected