Societal marketing concept, Marketing Management

The Societal Marketing Concept

The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should deliver the desired satisfactions more efficiently and effectively than competitors in a way that maintains or develops the consumer's and the society's well-being.

1). The societal marketing concept is the newest of the marketing philosophies.

2). It questions whether the pure marketing concept is sufficientto given the wide variety of societal problems and ills.

3).  In according to the societal marketing concept, the pure marketing concept overlooks probable conflicts between long- run consumer welfare and short-run consumer wants.

4). The societal concept calls upon marketers to balance three considerations in setting their marketing policies which are following:

a). Society's interests. b). Customer wants. c). Company profits.

5). this has become good business to consider and think of society's interests while the organization takes marketing decisions.

Posted Date: 11/8/2012 1:01:58 AM | Location : United States

Related Discussions:- Societal marketing concept, Assignment Help, Ask Question on Societal marketing concept, Get Answer, Expert's Help, Societal marketing concept Discussions

Write discussion on Societal marketing concept
Your posts are moderated
Related Questions
Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org

various approaches to test marketing

Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of

Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des

Factors influencing pricing decisions

State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

i need to make a assignment

Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th