Societal marketing concept, Marketing Management

The Societal Marketing Concept

The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should deliver the desired satisfactions more efficiently and effectively than competitors in a way that maintains or develops the consumer's and the society's well-being.

1). The societal marketing concept is the newest of the marketing philosophies.

2). It questions whether the pure marketing concept is sufficientto given the wide variety of societal problems and ills.

3).  In according to the societal marketing concept, the pure marketing concept overlooks probable conflicts between long- run consumer welfare and short-run consumer wants.

4). The societal concept calls upon marketers to balance three considerations in setting their marketing policies which are following:

a). Society's interests. b). Customer wants. c). Company profits.

5). this has become good business to consider and think of society's interests while the organization takes marketing decisions.

Posted Date: 11/8/2012 1:01:58 AM | Location : United States







Related Discussions:- Societal marketing concept, Assignment Help, Ask Question on Societal marketing concept, Get Answer, Expert's Help, Societal marketing concept Discussions

Write discussion on Societal marketing concept
Your posts are moderated
Related Questions
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide

Q.   Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.:   The many stages in NPD are:- (1)   G enerating  Ne


Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect

Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such


The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years:   29.6%(male4