Social media strategy - design,implementation and evaluation, Project Management

Part 1- Social Media Strategy Design

For this phase of the project you are required to formulate a social media strategy for a product/service/business/concept/charity...etc. the strategy can include technologies such as social networking (face book), micro-blogging (twitter), media sharing (YouTube), blogging (blogger), wiki/forum (stack overflow).
Key Deliverables

1. Clear objective of the social media strategy

2.  Identification of target audience

3.  Clear outline of the technologies used and the reason for using them

4. Timeline of actions

5. Identification of metrics for evaluation

Part 2- Social media strategy implementation and evaluation.

This should be a demonstration of your implemented social media campaign. The social media campaign should map directly to the strategy outlined in Part 1. This campaign should be accompanied with a report highlighting the following key components.

1. Evidence of the social media campaign (like to profile page...)

2. Analysis of the strategy outlined (what worked, what didn't)

3. Analysis of implementation in comparison the objectives outlined in Part 1

Posted Date: 3/29/2013 1:57:49 AM | Location : United States







Related Discussions:- Social media strategy - design,implementation and evaluation, Assignment Help, Ask Question on Social media strategy - design,implementation and evaluation, Get Answer, Expert's Help, Social media strategy - design,implementation and evaluation Discussions

Write discussion on Social media strategy - design,implementation and evaluation
Your posts are moderated
Related Questions
Discuss the fundamental differences between QA and QC and give examples of usage of each methodology - The notions of QC (Quality control) and QA (Quality Assurance) are deeme

You are to design a School.  You are to design the School to the requirements of the client, who will be informed by customer choices - these will be determined by market surveys c

T Company has identified a need for, and made a decision to open, a new training centre in one of the major cities in E Country. This is a large scale project for T Company and it

SWOT Analysis is constituted with strengths, weaknesses, opportunities and threats. It is the analysis that to identify the internal and external factors relate to the organization

Understanding Project Contracts  Project contracts invariably involve construction and therefore we will discuss contracts necessarily involving construction in this section. I

Once the process capabilities of available processes are known the process selection is then just a question of matching the process capability with the tolerance specified

Develop a work breakdown structure. 3. Make a list of the specific activities that need to be done between now and the wedding day. 4. For each activity, identify the person (Tony,

Costs of Quality Quality management is not only concerned with maintaining the quality characteristics of a product but also with doing the same at least cost. The

Question 1: (a) Critically evaluate joint venture and licensing as global market entry methods. (b) Explain and illustrate how a geocentric approach to global marketing i

T he dark side of quality cost analysis The Quality Cost Analysis will always look at the organisation's costs and not the customer's costs. The manufacturer and the seller ar