Small business enterprises, Business Management

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.

Posted Date: 3/25/2013 4:08:00 AM | Location : United States







Related Discussions:- Small business enterprises, Assignment Help, Ask Question on Small business enterprises, Get Answer, Expert's Help, Small business enterprises Discussions

Write discussion on Small business enterprises
Your posts are moderated
Related Questions
what could you do to make Rajinder?s transition easier?

Explain briefly the four steps of the review process

Question: (a) Name clothing Business terms e.g. ready to Wear and give a brief description of the term. (b) What does merchandising imply in an apparel industry? (c) What a

What are the functions of Trade Unions? The functions of trade unions are as follow: a. The provision of friendly services as like a place for leisure pursuits, information

As the name suggest corrective maintenance occurs when there is a work stoppage because of machine breakdown. In this sense maintenance becomes repair work. Repairs are

QUESTION Many business people tend to forget the importance of the internal environment for the success of their organisation. They rather give more importance to the impact of

What are the human relations of a successful manager? Human Relations skill: Human Relations skill considers as the capability to work effectively along with others and b

QUESTION 1 The manager of MTML is considering the possibility of entering the Mauritian Telecommunication Market, where there is only one firm operating, namely Mauritius Telec

Question: i) Recall a time when you have been the target of rumours or gossip. How might these influence the development of a friendship (whether the gossip is spread by the pe

Problem Organisations and individuals could derive great benefits from an all-in-one Time Management Wizard. Although there exist various tools such as Calendars and Timesheets