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Q. Show the Advertising effects on Demand?
Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the product. Even in case of active product through rational and emotional appeals. Therefore advertisement creates demand. But critics quarrel that advertisements simply transfer business from one producer to another producer Consumers start buying other instead of present brand. Therefore there is no real increase in demand.
what are the factor that should be considered while setting pricing policyn..
explain the various approaches that are followed by FMCG companies in test marketing
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:
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