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Q. Show the Advertising effects on Competition?
Advertising promotes competition between different brands of the same product. The company offering high-quality quality products at reasonable price often gets advantages in the competition. Through advertisements company is able to communicate its reasonable price, good quality, sales promotion schemes and advertising appeals to the target customers. When one advertiser commences such schemes other advertiser also follows it. It endorses competition.
Critics quarrel that large firms creates barriers to entry of new firms as these large firm enjoy economies of large scale and be able to afford costly and efficient media for advertising.
considering the concept of product life cycle, where would you put video games in their life cycle
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Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
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Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
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