Show the advertising effects on competition, Marketing Management

Q. Show the Advertising effects on Competition?

Advertising promotes competition between different brands of the same product. The company offering high-quality quality products at reasonable price often gets advantages in the competition. Through advertisements company is able to communicate its reasonable price, good quality, sales promotion schemes and advertising appeals to the target customers. When one advertiser commences such schemes other advertiser also follows it. It endorses competition.

Critics quarrel that large firms creates barriers to entry of new firms as these large firm enjoy economies of large scale and be able to afford costly and efficient media for advertising.

Posted Date: 8/2/2013 3:35:23 AM | Location : United States

Related Discussions:- Show the advertising effects on competition, Assignment Help, Ask Question on Show the advertising effects on competition, Get Answer, Expert's Help, Show the advertising effects on competition Discussions

Write discussion on Show the advertising effects on competition
Your posts are moderated
Related Questions
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to

Marketing strategy development

Competing with rivals is unavoidable part of doing any business; however, Murphy's Stationery is losing the ground. You are required to conduct a research regarding current traditi

Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM

Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro

Discuss the Henry Assael model on buying decision behaviour.

Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit

Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr