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short notes, Marketing Management
on line marketing
Posted Date: 11/25/2012 4:12:05 AM | Location : USA
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The idea of a variable pricing policy, Explain, with examples, the idea of ...
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
Explain the term - promotion, Explain the term - Promotion Promotion re...
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
What is meant by customer relationship management, Question 1: (a) Usin...
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
Steps in the buying decision process, Steps in the buying decision process:...
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Classification of advertising, Classification of Advertising 1. A...
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
What are the different types of advertisement, What are the different types...
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
Explain types of unfair trade practices, Q. Explain types of Unfair Trade P...
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
Test marketing, what are the approaches used by FMCG companies in test mark...
what are the approaches used by FMCG companies in test marketing?
What is way to approach customer in personal selling process, What is the w...
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
Show the advertising effects on demand, Q. Show the Advertising effects on ...
Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
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