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Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
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