Shift in orientation from old concept to modern concept, Marketing Management

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation:

1.      From production orientation to marketing orientation

2.      From product orientation to customer orientation

3.      From supply orientation to demand orientation

4.      From sales orientation to satisfaction orientation

5.      From internal  orientation to external orientation  

Posted Date: 9/19/2012 3:09:21 AM | Location : United States







Related Discussions:- Shift in orientation from old concept to modern concept, Assignment Help, Ask Question on Shift in orientation from old concept to modern concept, Get Answer, Expert's Help, Shift in orientation from old concept to modern concept Discussions

Write discussion on Shift in orientation from old concept to modern concept
Your posts are moderated
Related Questions
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre

What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.

Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which

What is the slope of a line that contains points (2,4) and (-2,-4) ?

What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth

Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy

Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De

What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc

assess the impact of fiscal and monetary policy on business organisation and their activities ?

Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org