Shift in orientation from old concept to modern concept, Marketing Management

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation:

1.      From production orientation to marketing orientation

2.      From product orientation to customer orientation

3.      From supply orientation to demand orientation

4.      From sales orientation to satisfaction orientation

5.      From internal  orientation to external orientation  

Posted Date: 9/19/2012 3:09:21 AM | Location : United States

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