Shareholders - Measuring Business Performance
Actual owners are interested in the company's both short and long term survival. For this cause they will need ratios as:
a) Profitability ratios - that seek to establish viability.
b) Dividend ratios - that seek to establish return to owners in form of dividends. The common ratios include earning yield or like E/Y, Dividend payout ratio or like DPO, dividend yield, Price earnings ratio, all of that will measure return to owner.