Shareholders Expectation and Growth Stage
Dividend policy is likely to be influenced with firm's growth stage as like a young rapidly growing firm is probable to have high demand for improvement finance and so may pay low dividend or a defer dividend payment till then company reaches maturity. It will retain high amount.
Shareholder clientele such have accustomed to become obtain stable and increasing dividend will expect a similar pattern to maintain in the future. Any sudden reversal or reduction of which a policy is likely to dissatisfy such the shareholders and such may result in a fail in share prices.