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Q. Selection of an advertising agency by Image of Agency?
Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical standards and its relation with clients. The ad agency must command a good image in the public. Image of agency is able to be scanned through media past and present Clients its employee etc.
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
do u have someone expert in this field
A negative reaction on the part of buyer to price change by your company
Should video game companies continue to alter their products to include other functions such as email?
Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan
What are the significant factors that have led to the success of Shoppers? Stop?
5
#ques1. “Consumer mind is a Black Box” –Discusstion..
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