Selection of an advertising agency, Marketing Management

Assignment Help:

Q. Selection of an Advertising Agency?

The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the selection of suitable ad-agency. There are around 625 registered advertising agencies operating in India. All agencies don't suit all advertisers. Advertisers may perhaps have different needs and requirements. Prior to making the choice of an advertising agency the advertiser should first be clear about the objectives of advertising appropriation for advertising budget. Following Factors must consider while selecting an Advertising Agency.


Related Discussions:- Selection of an advertising agency

Explain about product line pricing of product development, Explain about th...

Explain about the Product Line Pricing of Product Development. Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is

Shift in orientation from old concept to modern concept, A shift in orienta...

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1.      From production ori

Marketing implementation, Marketing implementation: Planning goods s...

Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp

Illustrate the changing packaging in strategic decision, Illustrate the cha...

Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la

What are marketing-service agencies, What are Marketing-Service Agencies? ...

What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w

Segmentation, Identify and briefly describe the criteria you would use to h...

Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.

Identify the importance of effective listening, Question (a). For a suc...

Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni

What is pricing new products, What is pricing new products? Pricing n...

What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat

Price, Price "The amount of money charged for a product or service, or...

Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".

Compute average stock, The following ratios have been compiled relating to ...

The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd