Segment interrelationships and super -segments, Marketing Management

Segment interrelationships and super -segments

In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing its total expansion plans. The competitions must not know to segments (s) the firm will move next. Unfortunately, too many companies fail to develop a long term invasion plan. Pepsi - Cola is an expansion. It is attack o Coca - Cola, Pepsi first attack on the Coca - Cola in the grocery market, then in the vending machine market, then in the fast food market, and so Toyota began by introducing small cars (for example, Tercel, corolla) then expanded into includes the segment by segment invasion plan of BPL. First the company introduces TV then washing machine then oven and after it refrigerator. A company invasion plan can be thwarted when it comforts blocked markets. The invader must then figure out a way to break in, the problem of the entering blocked markets calls for the mega - marketing approach. 

Posted Date: 9/19/2012 4:35:38 AM | Location : United States

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