Segment interrelationships and super -segments, Marketing Management

Segment interrelationships and super -segments

In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing its total expansion plans. The competitions must not know to segments (s) the firm will move next. Unfortunately, too many companies fail to develop a long term invasion plan. Pepsi - Cola is an expansion. It is attack o Coca - Cola, Pepsi first attack on the Coca - Cola in the grocery market, then in the vending machine market, then in the fast food market, and so Toyota began by introducing small cars (for example, Tercel, corolla) then expanded into includes the segment by segment invasion plan of BPL. First the company introduces TV then washing machine then oven and after it refrigerator. A company invasion plan can be thwarted when it comforts blocked markets. The invader must then figure out a way to break in, the problem of the entering blocked markets calls for the mega - marketing approach. 

Posted Date: 9/19/2012 4:35:38 AM | Location : United States







Related Discussions:- Segment interrelationships and super -segments, Assignment Help, Ask Question on Segment interrelationships and super -segments, Get Answer, Expert's Help, Segment interrelationships and super -segments Discussions

Write discussion on Segment interrelationships and super -segments
Your posts are moderated
Related Questions
i need to make a assignment

what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic

Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin

As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.

Considering the concept of product life cycle, where would you put video games in their life cycle?

CONSUMER MIND IS A BLACK BOX DISCUSS

Solving Customer Problems in Ways They Never Imagined

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution