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Describe the scope of marketing.
The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, marketing department is set up in the supervision of the marketing manager. Here the functions of marketing may be categorized into four categories as demonstrated in the following figure as given below:
How should Shoppers’ Stop develop its demand forecasts?
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
who is a consumer
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