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Scope of Advertisement
1) Increase in Ad functions:- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now advertising includes building Brand Loyalty, brand image and persuading the buyer to purchase the product. Now communicating, advertising performs informative and persuading function.
2) Ad for Attracting and supporting Middlemen and Salesmen: - Earlier the necessities for advertisement for middlemen and salesmen was not realized as there were very few manufacturers and middlemen could be easily attracted. However now to attract efficient middlemen and salesmen and support them advertising is must.
under positioning
Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect
how was the need for this product identified?
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
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Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
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What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
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