Scope ,objectives and purposes of mis, Marketing Management

SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM 

The scope and purposes of Management Information System can be better understood if we examine each word in the term. Firstly, management comprises the activities of managers and Management Information System is necessary to facilitate the decisions, managers have to take. Further, management has become system oriented and more sophisticated in management techniques. Secondly, information (as distinguished from data) is the essential raw material for making decisions. The job of Management Information System is to turn data into information. Information is planned for and made available to managers as needed, Thirdly, organisation is a system with a high degree of synergism. A system of information ties planning and control by managers to operational systems of Implementation. 

In general, the Management Information System is the means for connecting the managers with operating systems by exchange of information. The specific purpose of a Management Information System is to provide information for decision making on planning, organising and controlling the major activities of the organisation and initiating action with the intention of achieving synergistic benefits. The main objectives of Management Information System are facilitating the decision making, planning and control processes, objective performance appraisal of different units and' individuals, the economic and efficient production of reports and serving as means for giving direction and action to manager's communication. It is important to note that Management Information System is meant for supplying and not generating information for managers. It is expected to  provide processed information to the decision makers. The output of Management  Information System is usually in the form of information reports. Such processed information is also disseminated to members of the organisation, the public and external stake holders like customers, distributors, competitors, suppliers, labour unions, stock- and bond-holders, financial institutions, trade associations, governments, special interest groups at large and regulating agencies.  

Posted Date: 11/5/2012 6:08:01 AM | Location : United States







Related Discussions:- Scope ,objectives and purposes of mis, Assignment Help, Ask Question on Scope ,objectives and purposes of mis, Get Answer, Expert's Help, Scope ,objectives and purposes of mis Discussions

Write discussion on Scope ,objectives and purposes of mis
Your posts are moderated
Related Questions
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service

Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun

Question 1 Define e-tailing. Explain the future of electronic retailing Question 2 Explain the factors which are leading to the growth of retail sector Question 3 Descri

Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj

Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your

Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai

Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo

What pricing strategy would you suggest to a small - Scale Industry Products