Sample survey and test marketing, Microeconomics

Sample Survey and Test Marketing: Under this method some representative households are selected on random basis as samples and their opinion is taken as the generalized opinion. This method is based on the basic assumption that the sample truly represents the population. A variant of sample survey techniques is test marketing . product testing essentially involves placing the product with a number of users for a set period. Their reaction to the product are noted after a period of time and an estimate of likely demand is made from the result.

The End Use Method: In this method the sale of the product under consideration is projecting on the basis of demand survey of the industries using this product and intermediate product. In other words demand for the final product is the end use demand of the intermediate product used in the production of this final product.

Posted Date: 3/30/2013 2:01:04 AM | Location : United States







Related Discussions:- Sample survey and test marketing, Assignment Help, Ask Question on Sample survey and test marketing, Get Answer, Expert's Help, Sample survey and test marketing Discussions

Write discussion on Sample survey and test marketing
Your posts are moderated
Related Questions
Define Nash equilibrium and explain with the help of the game ''prisoner''s dilemma''.

how does compensated demand curve help managers?

Defined Benefit Pensions: A pension plan that pays a specified monetary benefit, generally based on a pensioner's years of service and their income at the time of retirement.



If the Bank of England wanted to discourage investment spending and reduce aggregate demand, it could? A. reduce the required reserve ratio B. sells securities on the open m

Normal 0 false false false EN-IN X-NONE X-NONE MicrosoftInternetExplorer4

Determine the productivity level of US Those who live in relatively poor regions of the world today have higher material living standards than their predecessors who lived in t

CASE STUDY IN RELATION WITH TOTAL REVENUE,AVERAGE REVENUE AND MARGINAL REVENUE

Divisional Str ucture Some organizations run as a number of divide, autonomous business units, synchronized by a central headquarters. This is a divisional structure.