Sales force promotions, Marketing Management

Sales force promotions:

Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:

1.       Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.

2.       Sales force contest:  Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.

3.       Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.

Posted Date: 9/19/2012 8:28:26 AM | Location : United States

Related Discussions:- Sales force promotions, Assignment Help, Ask Question on Sales force promotions, Get Answer, Expert's Help, Sales force promotions Discussions

Write discussion on Sales force promotions
Your posts are moderated
Related Questions
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu

QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot

Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for

2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.

Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.

Targeting strategies:  having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1.       Standardization: i

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

Whats next for Is cloud computing the right direction for the company? Where else can it grow?