Run two-way cross-tabulations, Marketing Management

Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification:

Old and New Values

Old Value

New Value

1 to 2

1

3

2

4 to 5

3

(ii) Each of the 13 customer's rating attributes (Q6A to Q6M) on their primary financial provider into "low favourable" (1), "medium favourable" (2) and "high favourable" (3) groups based on the following groupings.

Old and New Values

Old Value

New Value

1 to 2

1

3 to 4

2

5 to 6

3

(iii) Number of dependent children, two or more should be classified into a single category labelled "2+". Rename each variable name with a suffix "_Recoded" and variable label with "Recoded ".

(b) Run two-way cross-tabulations of recoded likelihood to recommend with each of the 13 recoded customers rating attributes. Interpret and discuss the results and implications for management.

Posted Date: 4/6/2013 1:38:14 AM | Location : United States







Related Discussions:- Run two-way cross-tabulations, Assignment Help, Ask Question on Run two-way cross-tabulations, Get Answer, Expert's Help, Run two-way cross-tabulations Discussions

Write discussion on Run two-way cross-tabulations
Your posts are moderated
Related Questions
How should shoppers Stop develop its demand forecasts?

how to solve problems involving conditional statement

Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th

Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi

Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose

Give a success story of marketing a goods in which a supplier has been dependable.

I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar

Market and Sales management End of Module Project Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what ex

Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm