Research methodology, Operation Research

The influence of daily life of keeping dogs

Part a)

Qualitative data analysis:

These activities are aimed at developing skills in basic qualitative data analysis

Interview analysis (you may analyse your own interview or a transcript that can be downloaded from a current affairs or interview-based TV program) (15%)


Students are required to analyse an interview using the following techniques:

-  Coding (for example inductive or deductive, open coding, axial coding, descriptive coding, pattern coding) WITH codes clearly marked, and a note on what kind of codes each is.

-  Thematic analysis (developing broad themes from the codes developed above - themes can be deductive, inductive or a mixture or both)

-  Analytic memoing as a separate sheet

Initial coding should be done manually on the transcript. Thematic analysis should also be conducted manually and can be in the form of handwritten notes, electronic tables, mind maps etc. Analytical techniques, and examples of these, will be discussed in further detail in class.

Something may help:


  • The starting point of qualitative analysis
  • The process of putting labels or tags against the data
  • Requires searching for themes

-Descriptive codes

-Inferential codes

  • Ideas come through the process of organising your data.


  • Occurs simultaneously with coding (and any other time).
  • Ideas that occur to the researcher during the coding process

-could be done on a scrap of paper, as a word document, on a paper notepad, on a whiteboard etc....

  • Should have conceptual content
  • Can be used for abstracting and comparing

-(it only needs to make sense to you).

Posted Date: 2/26/2013 1:32:52 AM | Location : United States

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