Requirements of a good marketing information system, Marketing Management

Requirements of a good marketing information system:

1.       Through there will be a several information component and activity component of a marketing information system yet it should be precieved and managed as one single entity.

2.       Marketing information system is not merely a data keeping tool or a record keeping file. These are merely part of it. Its main identity should be that can be used as a decision making aid.

3.       The marketing information system should be compatible with the culture of the company. It should reflect the same level of as that of the organizations so that it is operable by the employers of the organizations.

4.       The cost benefit situation should be positive in implementing the marketing information system. In other words it should prove economical for the company.

5.       The marketing information system must have the operational ability to judge whether a piece of information is required or not.

6.       It should be easy for the users to use. It ahould ensure that user is involved when using the system.

7.       The involvement should not be limited to users. The suppliers of the information of teh system should also be involved.

8.       The system must meet the principle of selectivity.

9.       It should be adaptable to changes.

10.   It must be fast.    

Posted Date: 9/19/2012 8:05:59 AM | Location : United States







Related Discussions:- Requirements of a good marketing information system, Assignment Help, Ask Question on Requirements of a good marketing information system, Get Answer, Expert's Help, Requirements of a good marketing information system Discussions

Write discussion on Requirements of a good marketing information system
Your posts are moderated
Related Questions
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)

Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too

Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own

Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F

QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ

Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your

"consumer mind is a block box" -discuss

Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus

The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or