Requirements of a good marketing information system, Marketing Management

Requirements of a good marketing information system:

1.       Through there will be a several information component and activity component of a marketing information system yet it should be precieved and managed as one single entity.

2.       Marketing information system is not merely a data keeping tool or a record keeping file. These are merely part of it. Its main identity should be that can be used as a decision making aid.

3.       The marketing information system should be compatible with the culture of the company. It should reflect the same level of as that of the organizations so that it is operable by the employers of the organizations.

4.       The cost benefit situation should be positive in implementing the marketing information system. In other words it should prove economical for the company.

5.       The marketing information system must have the operational ability to judge whether a piece of information is required or not.

6.       It should be easy for the users to use. It ahould ensure that user is involved when using the system.

7.       The involvement should not be limited to users. The suppliers of the information of teh system should also be involved.

8.       The system must meet the principle of selectivity.

9.       It should be adaptable to changes.

10.   It must be fast.    

Posted Date: 9/19/2012 8:05:59 AM | Location : United States







Related Discussions:- Requirements of a good marketing information system, Assignment Help, Ask Question on Requirements of a good marketing information system, Get Answer, Expert's Help, Requirements of a good marketing information system Discussions

Write discussion on Requirements of a good marketing information system
Your posts are moderated
Related Questions
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces

traveling salesman problem examples showing table and graphs

considering the concept of product life cycle where would you put video games in their life cycle

Illustrate about the Nature of the Company A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business fi

Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder.  A firm uses different tools for its promotional activ


Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation

what are significant factors that have led to the success of shoppers'''' sto

Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d

QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ