Requirements for the effective segmentation, Marketing Management

Requirements for the effective segmentation:

1.       Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East remains inaccessible either because of weather conditions or hostile geographical terrain, or problems of insurgency.

2.       Measurable: the segment should be measureable. It should be possible to quantity the segment as it would help in estimating its size.

3.       Intensity in the competition: another parameter determining the segment's attractiveness is the intensity in the inter firm rivalry. The higher the or more the competition, the more unattractive the segment will be the marketer.

4.       Viable: it should be cost effective and profitable for the marketer. 

Posted Date: 9/19/2012 4:19:13 AM | Location : United States

Related Discussions:- Requirements for the effective segmentation, Assignment Help, Ask Question on Requirements for the effective segmentation, Get Answer, Expert's Help, Requirements for the effective segmentation Discussions

Write discussion on Requirements for the effective segmentation
Your posts are moderated
Related Questions
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref

Marketing functions and activities to facilitate your strategies formation and implementation of the game plan

Q. Show the advertising effects on Employment? Effect on Employment: - Advertising has created together direct and indirect employment to various persons in the society. Thes

How should Shoppers? Stop develop its demand forecasts?

Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj

download here

This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b

explain service marketing and give a company''s example?

What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl

What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the