Queuing analysis, Marketing Research

RatLand is a large family theme park located in central Texas.  Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up in America.  Additionally, Ratland has developed a significant international following among Asians and the British, making it one of the prime international vacation destinations of any location on the globe.  The Ratland experience is based on the various exploits of a group of loosely associated animal cartoon characters led by Schmutzig Rat and originally developed during the Great Depression.  The Schmutzig franchise had become less popular as the years passed until brilliant marketing of the Ratland concept gave the characters new life in the 1960s. Now adults with fond memories of visiting Ratland as children bring their own children.

Ratland is planning for a new attraction scheduled to open in the Spring of 2016.  (The opening will correspond with the 75th anniversary of the release of the first Schmutzig Rat cartoon.) "Rambo Squirrel's Wild 3-D Water Massacre Splash" will be a theater-based 3-D experience in which patrons will be brought into a 420-seat theater for a 12-minute presentation.  The presentation will be a combination of film and live-action with real and computer-generated special effects.  The height of the show will feature Rambo Squirrel mowing down his woodland friends all in fun with a semi-automatic super-soaker machine gun connected to a garden hose.  (Rambo Squirrel Hose Guns will be available for purchase in an attached gift shop for more fun at home.)

In an average hour 950 Ratland patrons are expected to approach and join the line for the Rambo Squirrel attraction on a busy summer day.  They will be brought into the theater in groups no larger than 420 to experience the 12-minute show, then are quickly ushered out of the theater and a new group is brought in.  Emptying and refilling the theater is expected to take three minutes on average.  The Rambo Squirrel Design Team is aware of how queues behave and understands the concept of an average waiting time in the queue.  However, they would also like to know two other points:

a. The Design Team needs to plan for space around the attraction for the line of waiting patrons.  Assuming 2.3 linear feet per person, how long should the line space be in order to be adequate 95% of the time on busy summer days?

b. What proportion of time will there be more than 1200 patrons viewing the attraction or waiting to view it?

c. To potentially reduce the length of the line at these peak times the Rambo Squirrel Design Team is considering two options:  1)  The producer can drop one scene from the show which will shorten the performance by 45 seconds, or 2)  The staff can bring in 75 temporary seats to increase the theater's capacity.  Which option will give the greatest reduction in line space that needs to be set aside to accommodate the line 97% of the time on a busy summer day.

Posted Date: 2/21/2013 1:02:44 AM | Location : United States

Related Discussions:- Queuing analysis, Assignment Help, Ask Question on Queuing analysis, Get Answer, Expert's Help, Queuing analysis Discussions

Write discussion on Queuing analysis
Your posts are moderated
Related Questions
Drawback Rates : Two types of drawback rates are available: 1) All Industry Rates: These are published in the form of notification by the government every year and are normal

Duty Entitlement Pass Book : Under the Duty Entitlement Pass Book scheme, an exporter shall be eligible to claim credit as a specified percentage of FOB value made in freely conve

Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or

Question: The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustra

Q. Illustrate Sociological model of consumer behaviour? Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since

Prescribed Period: The amount representing the full export value of the goods exported shall be realised and be paid to the authorised dealer when it is due. The amount should be

What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c

Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C

Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch