The content of questions will naturally be guided by the aims and needs of the researcher. Direct questioning is particularly useful for obtaining information on knowledge, beliefs and practices. In deciding on the question content. the researcher should not lose sight of initial goals and objectives of the project. as it is not uncommon to hate a schedule get out-of-hand in terms of its length, coverage and complexity.
Number of considerations that should be borne in mind are :
Ability of respondents to reply
Handling sensitive or personal information (will be dealt in detail in the section on writing good questions).
Consideration for Responses Few general considerations to be kept in mind are: a) Coverage of alternatives - responses should adequately encompass all of significant alternatives.