Does your company have a cutting-edge product idea that will blaze new trails in its industry? Is it properly retiring out-of-date products and keeping current with new consumer demands?
Does your CEO have a history of maximizing profitability in the companies in which he/she has served? If you company operates in a highly regulated industry (energy, financials), do they have key relationships with politicians and regulators?
Does your company have a history of philanthropy (donating to charities)? Can investors experience that warm and cozy feeling when buying shares of your company?