Purpose of review, Marketing Research

Purpose of Review

The reasons for review of related literature are:

1.To gain a background knowledge of the research topic.

2. To identify the concepts relating to it potential relationship between them and t formulate researchable hypotheses.

3.To identify appropriate methodology research design methods of measuring concept sand techniques of analysis.

4.To identify data sources used by other researcher and

5.To learn how others structured their reports.

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