Psychographics and demographics of customer in research, Marketing Management

How are the psychographics and demographics of customer identified in marketing research?

Marketing research tries to reveal the number of persons who buy why they buy, when they buy, the frequency of their buying, and the sources of their buying. It also includes the social status and the regional location of the customer.

Posted Date: 8/7/2013 6:26:26 AM | Location : United States







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