Profile international markets, Strategic Management

Using online research and the resources on the Student Portal, select and undertake market research of 2 possible "emerging economy" countries where Eatmore & Green might be able to export their products.

1. What 2 countries have you selected and why did you choose them - what criteria?
For each country, what selected demographic, cultural, political, geographic, economic and trade data will assist with market selection in Question 4 below?

2. Which Target Market Segmentation Strategy are you using and why?

3. Undertake international market segmentation using fully detailed Segmentation Variables for both countries to "profile" potential consumers

4. Endeavour to quantify the potential market size - explain the data and methodology used
5. Using a Ranking Table - choose your preferred market.

Give reasons for your rejection of the other country.

6. Use the Internet to search for possible competitors in your selected country - analyse local and other foreign competition that may be competing with your product groups.

7. Outline a Positioning strategy for Eatmore & Green's to use in the selected country for whichever products they are marketing.

8. Describe the Marketing Mix (Products, Price, Promotion and Distribution) for the company's product groups/range in your selected country.

Posted Date: 3/6/2013 4:40:09 AM | Location : United States







Related Discussions:- Profile international markets, Assignment Help, Ask Question on Profile international markets, Get Answer, Expert's Help, Profile international markets Discussions

Write discussion on Profile international markets
Your posts are moderated
Related Questions
Question: (a) The Bath-Tub curve is an important tool for understanding the reliability of engineering components in many different applications. It is viewed as a hazard funct

Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new pr

Comparison of Conventional and JIT Wisdom  JIT philosophy Ideal lot size is 1 Balanced production is best Inventory is wasteful Eliminate waste Handle only so

Experienced staff of the organisation contributes in the business expansion of the company. Additionally, the company also provides intensive immersion program for its frontline cr

Critically evaluate the future plans of AEL

Review trends in the general environment that affect the movie exhibition business, and establish whether their effects are helpful or harmful to theater owners.

Question: (a) Define the term ‘Maintenance'. How does it differ from strategic maintenance? Explain, briefly, the meaning of Maintenance Mix and state how it can be develope

A highly perishable drug spoils after three days.  That is, a fresh unit on day t may be used on day t, day t+1, and day t+2, but must be disposed of at the end of day t+2. Each

Are arrangements whereby two or more companies work in collaboration without formal relationships, where there is mutual benefit in doing so

I need a five year plan with cost estimates and a time line also net present values at 10% discount rate