Profile international markets, Strategic Management

Using online research and the resources on the Student Portal, select and undertake market research of 2 possible "emerging economy" countries where Eatmore & Green might be able to export their products.

1. What 2 countries have you selected and why did you choose them - what criteria?
For each country, what selected demographic, cultural, political, geographic, economic and trade data will assist with market selection in Question 4 below?

2. Which Target Market Segmentation Strategy are you using and why?

3. Undertake international market segmentation using fully detailed Segmentation Variables for both countries to "profile" potential consumers

4. Endeavour to quantify the potential market size - explain the data and methodology used
5. Using a Ranking Table - choose your preferred market.

Give reasons for your rejection of the other country.

6. Use the Internet to search for possible competitors in your selected country - analyse local and other foreign competition that may be competing with your product groups.

7. Outline a Positioning strategy for Eatmore & Green's to use in the selected country for whichever products they are marketing.

8. Describe the Marketing Mix (Products, Price, Promotion and Distribution) for the company's product groups/range in your selected country.

Posted Date: 3/6/2013 4:40:09 AM | Location : United States







Related Discussions:- Profile international markets, Assignment Help, Ask Question on Profile international markets, Get Answer, Expert's Help, Profile international markets Discussions

Write discussion on Profile international markets
Your posts are moderated
Related Questions

1) Company A wants to discourage unionization through the United Technical Workers of America. True or False: In order to do so, it can initiate an organizing campaign for the Tech

VRC is a family owned business which has been manufacturing racing cycles for over a century. Over the years, the company has been relatively successful, although its growth has te

Two useful approaches to assess feasibility in financial terms are: Ans) Funds flow and break-even examines

Ask What advantages are there to employees as stakeholders are available in Germany that are not provided to employees in US companies? In the United States, how do employees let

Why are Crafting & Executing Strategy Important? 1.   Crafting & executing strategy are the top managerial tasks for two very large motives:- (a). Here, compelling requirem

Establish long-term objectives Live Business News investigated that ‘The market researchers AC Nielsen expect that Aldi will expand its branch network in the few urban centers

identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation

Astor Lodge & Suites, Inc. There are two parts: part A: describe the Us hotel industry and competitive positioning and financial performance. Part B: study the Aus hotel industry a

1 .Characterize the culture of the organization in which you work. How does this culture affect the work of middle managers? Have you experienced deliberate interventions by senior