Product/market expansion grid, Marketing Management

Product/Market Expansion Grid

Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:

1). Market Penetration-building more sales to existing customers without changing   manufacture in any way (instance, adding more stores).

2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).

3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.

4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.

Posted Date: 11/8/2012 1:03:46 AM | Location : United States







Related Discussions:- Product/market expansion grid, Assignment Help, Ask Question on Product/market expansion grid, Get Answer, Expert's Help, Product/market expansion grid Discussions

Write discussion on Product/market expansion grid
Your posts are moderated
Related Questions
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'

What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company

What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma

Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.

What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev

Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose

Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)

Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe  the concept of bank marketing. Question 2:

Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company

draw the Typical Profiles Of Shoppers Stop Customer Segments .