Production concept, Marketing Management

The Production Concept

The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management  should,  then,  focus  on  developing  production  and distribution efficiency. It is one of the oldest philosophies that guide sellers.

The production concept is valuable when:

1). Demand for a manufacture exceeds the supply.

2). The product's cost is too high and improved productivity is needed to bring it down.

The risk with this particular concept is in focusing too narrowly on company operations. Do not avoid the desires of the market. This concept may lead to "marketing myopia."

Posted Date: 11/8/2012 12:58:25 AM | Location : United States

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