Production concept, Marketing Management

The Production Concept

The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management  should,  then,  focus  on  developing  production  and distribution efficiency. It is one of the oldest philosophies that guide sellers.

The production concept is valuable when:

1). Demand for a manufacture exceeds the supply.

2). The product's cost is too high and improved productivity is needed to bring it down.

The risk with this particular concept is in focusing too narrowly on company operations. Do not avoid the desires of the market. This concept may lead to "marketing myopia."

Posted Date: 11/8/2012 12:58:25 AM | Location : United States







Related Discussions:- Production concept, Assignment Help, Ask Question on Production concept, Get Answer, Expert's Help, Production concept Discussions

Write discussion on Production concept
Your posts are moderated
Related Questions
What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker

how to made the question for consumer buying behevior project

Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr

Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu

Question 1: What is the Food Production Cycle? Explain in detail the process of production, sales and service with regard to supervision, quality and control procedures. Qu

the relationship between the 4Ps

a marketing plan is as good as its implementation discuss

All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor

I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y