Product standards bring about a high quality of products. The customer needs continuous assurance of the credibility of a product for sustained relationship with the vendor.
Now let us understand what a product is .A product is in simple terms, is what a company offers to its customers. The perceived need of customers is kept in mind while the products are designed. The main objective of a product is to make the customer feel satisfied or benefited once the product is purchased.
Let us now analyse the criteria of a good product. A good product fulfils the following key criteria:
Meets the perceived needs of the customer - As per the perceived requirements of customers the design of a product should be implemented.
Satisfies Customers - Success is considered only when customers are satisfied with the product. With the increased levels of awareness, pleasing the customer is a little tough task. Hence, companies must remain involved in the process of continually improving the quality of the product. A good indicator of customer satisfaction is that customers should feel the product meets their requirements and provides value for money.
Reasonable price - A product may meet the needs or specifications of customers, but if it is over priced in comparison with other products with the same set of specifications it may still fail to deliver to the customer.
Good after sales support - After a product has been sold, the company should provide efficient sale services to retain customers and maintain a good work. Such tactics play a very important role in retaining the existing customers as well as attracting new ones..
Product standards enable products to be developed with all the above criteria. Product standard is a set of technical specification that helps the customer to identify the good from the average. These standards can be embodied in physical good (such as the microprocessors in our television sets and computers) or as a way of working (For example, the air traffic control in airports have specific reporting techniques). We can be guaranteed for technical superiority of product which follows product standards.