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Product specialization:
Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells microscopes to university Labourites, the firm makes different microscopes for different customer groups but does not manufacture other instruments that laboratories might use. Through a product specialization strategy, the firm builds a strong reproduction in the specific product area. The down side risk is that he product may be supplanted by an entirely new technology.
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
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