Product specialization, Marketing Management

Product specialization:

Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells microscopes to university Labourites, the firm makes different microscopes for different customer groups but does not manufacture other instruments that laboratories might use. Through a product specialization strategy, the firm builds a strong reproduction in the specific product area. The down side risk is that he product may be supplanted by an entirely new technology.

Posted Date: 9/19/2012 4:32:56 AM | Location : United States







Related Discussions:- Product specialization, Assignment Help, Ask Question on Product specialization, Get Answer, Expert's Help, Product specialization Discussions

Write discussion on Product specialization
Your posts are moderated
Related Questions
henry assael model of buying decision behaviour along with the diagram



What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external

Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for

What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide

Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni