Product policies, Marketing Management

Product policies:

Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which profit is earned, enabling the firm to exist. Therefore, the product is the fundamental feature which determines the firm's success or failure. Good product policies are the basis on which the right products are produced and marketed successfully. The fundamental function of a product policy is that it guides the activities of a firm and is measured not only with the current profits, but also with the long life of the firm. The policies of the firm must be to manufacturer right products for the consumers. "Product policy is concerned with defining the type, volume and timing of the products a company offers to sale". The product policy is the objectives and guidelines, which determine the nature of the product or the services, to be marketed. All types of commercial function must have a policy. And when a product is concerned, a policy is essential to make the product up to the standard expected by the consumers. The product policy is a broad term and includes many activities. Products policy generally covers the following

1.       Product planning and development.

2.       Product mix

3.       Product packaging

4.       Product positioning

5.       Product branding                                       

Posted Date: 9/19/2012 6:32:48 AM | Location : United States







Related Discussions:- Product policies, Assignment Help, Ask Question on Product policies, Get Answer, Expert's Help, Product policies Discussions

Write discussion on Product policies
Your posts are moderated
Related Questions
product report and market segmentation of monorail companies

QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss

What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1.  w

Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1.       Sur

QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc

What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati

Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object

Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear

Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor