Product planning, Marketing Management

Product Planning :

To perform the responsibilities the marketing managers follow  a  marketing  process  and  the  product managers  come  up  having  a marketing plan for individual product lines,  channels , brands or customer groups. Every product level has to develop a marketing plan for gaining its goals. A marketing plan is a written document that summarizes what the marketer has learned regarding the market place and mention how the firm plans to gain its marketing objectives. It is 1 of the most essential outputs of the marketing procedure. Marketing plans and product planning are becoming more customer and competitor oriented and it is becoming a continuous procedure to respond to rapidly take place and changing market conditions.

Posted Date: 10/15/2012 4:24:33 AM | Location : United States







Related Discussions:- Product planning, Assignment Help, Ask Question on Product planning, Get Answer, Expert's Help, Product planning Discussions

Write discussion on Product planning
Your posts are moderated
Related Questions
Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome

considering the concept of product life cycle, where would you put video games in their life cycle

Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has

How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza

a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th

How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation.  Purchasing Purchasing deals with the day-to-day buying of goods.

Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of

Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw

QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel